Overview
What is Adobe Target?
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management…
Adobe Target: A great tool for website optimization, personalization & experiences...IF you're on the Adobe stack.
Adobe Target Review
Adobe Target segments potential new opportunities with web users
Adobe Target: Monitors and Offers us Market Opportunities
Terrible. A waste of $13k. Get something better. Support lacks. Tool constantly breaks. Incomplete. Not stand-alone.
Adobe Target Review
A+ testing and targeting product!
Know what your customers like with Adobe Target
Adobe Target review - Target your audience and test your content
If you have deep pockets and a tech background Target is a good match
Adobe Target review
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Test & Target
Popular Features
- Standard visitor segmentation (9)8.686%
- a/b experiment testing (9)8.585%
- Experiment scheduler (9)8.181%
- Test significance (9)7.575%
Pricing
What is Adobe Target?
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Target Sample Size Calculator | A/B Testing Tutorial | Usecases for A/B test Sample Size
AEM 6 4 Personalization with Demo
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.5a/b experiment testing(9) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 8.2Split URL testing(8) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.2Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 7.3Multi-page/funnel testing(6) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.6Cross-browser testing(5) Ratings
Preview your experiments across multiple browsers at once.
- 8.6Mobile app testing(5) Ratings
Ability to run tests to optimize mobile applications.
- 7.5Test significance(9) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.7Visual / WYSIWYG editor(8) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 8Advanced code editor(7) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 7.8Page surveys(4) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 8.2Visitor recordings(4) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 8.2Preview mode(8) Ratings
Preview your experiment before running it live on your site or app.
- 8.1Test duration calculator(8) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 8.1Experiment scheduler(9) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 7.9Experiment workflow and approval(6) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.8Dynamic experiment activation(4) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 8.5Client-side tests(7) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 7.7Server-side tests(4) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8.2Mutually exclusive tests(8) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.6Standard visitor segmentation(9) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.2Behavioral visitor segmentation(8) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 8.6Traffic allocation control(9) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 8.2Website personalization(8) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 8.2Heatmap tool(4) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 7.3Click analytics(7) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 7.8Scroll maps(4) Ratings
Scroll maps display how far down the page users scroll.
- 8.7Form fill analysis(4) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 8.2Conversion tracking(8) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(8) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.5Test reporting(9) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8.2Results segmentation(8) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.3CSV export(7) Ratings
Ability to export test results as a CSV file.
- 8.3Experiments results dashboard(9) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
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- Competitors
- Tech Details
- FAQs
What is Adobe Target?
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Adobe Target Technical Details
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Frequently Asked Questions
Comparisons
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Reviews and Ratings
(160)Attribute Ratings
Reviews
(1-9 of 9)Good product
- Test any container on page
- Provide out of the box options
- Work with analytics to get data quicker
- Lack of avenue to customer data CDP
- Lack of real test environment
- This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
- It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
- We have encountered some issues when performing large scale testing; when testing in large scale the drag and drop function becomes clumsy in operation and wastes some time.
- Also, when testing a lot of information the software of this application tends to have delays.
- This application has worked for us as an effective tool to manage any marketing action.
- It is very easy to configure user settings and perform A/B tests on your domains.
- In addition, [we] can access information about the performance of our website thanks to the fact that it integrates an extension with Adobe Analytics.
- For certain employees who are new or newly promoted to the marketing department of our company who are not technical, the drag and drop option becomes quite complicated and confusing.
- Similarly, when doing large-scale analytics, the application undertakes clumsy operation and creates delays.
Adobe Target Review
- It is the best tool I know to optimize the smooth running of a website, with the highest guarantee.
- Its interface is distinguished by its ease of use and by providing highly accurate real-time data reports.
- It has an excellent integration with Adobe Analytics, is a very flexible tool, and the performance of its operation is very good.
- When testing large scales I have noticed that its drag and drop function works with imperfections and this causes some loss of time due to its clumsy operation.
- Another disadvantage of this product is that when working on a large scale the software has delays.
- Its price is quite expensive and this calls into question whether the software is cost-effective to implement.
Great Tool, BUT Worth It?
- Quickly manipulate HTML, CSS, and JS. That is really all we used it for, but it was super nice to update things on the fly without requiring code deploys.
- Unfortunately we didn't use it for much more than what I provided. Major testing initiatives were conducted through a home grown solution.
You have to swing to hit!
- The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
- Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
- We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
- There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
- Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Adobe Test & Target and why it just works.
- The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
- It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
- The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.
- Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.
Adobe T&T
- It tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.
- It does not always work with other software platforms such as Demandware.
User Experience Optimization with Test & Target
- Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
- Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
- Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
- Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
- Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
- T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.